Introducing AJ+Bear

AJ+Bear was inspired one afternoon while our founder, Grace, was putting away her toddler son’s laundry. There were so many clothes, she realized, with not enough space to store them and not enough variety in the clothes her son actually wore—he had a few favorite t-shirts and sweatshirts that were in a constant rotation. An aspiring minimalist, Grace began to wonder how she could take capsule wardrobe concepts to the kids’ clothing world, and the idea for AJ + Bear was born.

The idea grew from creating our own capsules for kids to becoming parents’ one-stop source for everything they need to know about kids’ fashion. So, here we are! We’ll share our favorite products, tell you everything you need to know about building your child’s wardrobe, and share things we’ve found to help with organization and reusability.