About Us

AJ + Bear was born from a moment of inspiration one afternoon when our founder, Grace, was busy organizing her toddler son's laundry. As she sorted through the multitude of clothes, she couldn't help but notice the lack of space to store them all and the limited variety in her son's actual wardrobe. He seemed to have a small collection of beloved t-shirts and sweatshirts that he wore on repeat. Being an aspiring minimalist, Grace pondered how to bring the concept of a capsule wardrobe to the world of children's clothing, and thus, AJ + Bear was conceived.

 

Our vision expanded beyond creating capsule wardrobes for kids to becoming the ultimate resource for parents seeking insights into the world of children's fashion. And here we are today! We are here to showcase our favorite products, provide you with comprehensive guidance on curating your child's wardrobe, and offer tips on organization and sustainability that we've discovered along the way.